GEO for Life Sciences: Turning AI Search Gaps into Strategic Advantage

Session details:

 As generative AI platforms like ChatGPT, Perplexity, and Bing become trusted sources of health information, communicators face a new visibility challenge: what happens when these tools surface outdated or incomplete data about your brand?

In this session, we’ll explore how NewAmsterdam Pharma partnered with Spectrum to address this exact scenario—and how that collaboration led to the development of a practical, communications-led approach to Generative Engine Optimization (GEO).

Rather than focusing on abstract forecasts or theoretical frameworks, this panel breaks down what it takes to audit your brand’s presence in AI-generated content and improve how you're cited, summarized, and surfaced. Spectrum and NewAmsterdam will share insights from their experience and offer practical guidance for communicators looking to get ahead of this shift.

You’ll Learn:

• Why earned media, structured content, and medical FAQs are key to how AI platforms interpret and present life science brands
• How outdated or incomplete AI responses create reputational and regulatory risks, and how to get ahead of them.
• A real-world example of how NewAmsterdam Pharma partnered with Spectrum to better understand and influence its AI visibility
• Practical actions communicators can take now to ensure their content is discoverable, credible, and influential in AI-generated answers