Mastering Modern Communications: Building and Maintaining Brand Reputation

Session details:

Communication is the bridge between a company and all key stakeholders, so it’s important there’s an alignment in messaging in all touchpoints. This session will explore how pharma and biotech companies can strengthen corporate and brand reputation through intentional, aligned messaging across all stakeholder touchpoints. We’ll unpack modern best practices in communications—what’s working, what’s not, and how to future-proof your strategy.

• Learn how to craft consistent, aligned messaging across regulatory, investor, patient, and public channels.
• Explore stakeholder engagement tactics that foster meaningful, two-way relationships.
• Understand the impact of transparency and authenticity on brand loyalty and public trust.
• Gain insights into building a communications playbook that supports both proactive and reactive scenarios