The oncology patient paradox: Will AI fix what digital missed?

Session details:

Oncology stands at a critical inflection point; unprecedented scientific breakthroughs have brought us closer than ever to controlling cancer. Yet a fundamental challenge remains: these innovations too often fail to reach patients at the moment they need them most. This session tackles the oncology patient paradox head-on, revealing why current digital transformation efforts fall short of delivering timely and meaningful patient impact. We will showcase real-world case studies where AI-driven strategies close the gap, accelerating patient access to brand and increasing adherence to treatment. Discover how connecting better patient outcomes with commercial performance drives measurable ROI and creates a new benchmark for success in oncology.