Panel: Build Integrated Media Strategies that Guide Customers from Discovery to Decision

Session details:

• Leverage AI-powered media planning and predictive modeling to transform healthcare marketing 
• Align HCP and DTC campaigns across channels to ensure consistent messaging and a more integrated patient-provider experience
• Understand how emerging regulations and privacy-forward innovations are impacting the pharma/healthcare landscape
• Drive engagement through creative personalization and dynamic optimization
• Strategically activate omnichannel media using compliant, audience-first approaches.
• Prioritize actions toward measurable outcomes