Panel: Data-Driven Engagement at the Point of Care: Unlocking Insights to Reach Healthcare Audiences in a Digital-First Ecosystem

Session details:

• How virtual care and programmatic platforms are expanding what “point of care” means in modern healthcare
• Tapping into real-time clinical and behavioral data to inform engagement strategies for HCPs and patients
• Integrating pharma messaging into digital workflows in a compliant, contextually relevant way
• The role of partnerships across tech, media, and pharma in building a connected ecosystem
• Real-world examples showing how data-driven approaches influence action, adherence, and outcomes