Panel: Making It Matter – How to Build NPP for Real Commercial Impact

Session details:

New Product Planning (NPP) isn’t a box to check - it’s a critical bridge between science, strategy, and the market. But building your NPP team from scratch (or refining it) requires more than a Gantt chart and a forecast. 

This panel brings together NPP leaders who’ve had to establish credibility, drive alignment, and prove value -often in settings where commercial roles are new, lean, or misunderstood.

·       How to embed commercial thinking in science-first cultures without overreaching

·       Prioritizing limited resources—what to tackle first (TPPs, forecast models, insight generation?)

·       Gaining buy-in and building trust across clinical, R&D, and leadership

·       What great NPP looks like at the biotech scale—and what to leave behind from big pharma