Panel: Getting Early Access Right - Preparing for Market Before You Launch

Session details:

What happens before launch is often more important than what comes after. This session explores how successful teams prepare the market with early access programs, unbranded campaigns, and payer engagement strategies

·       Learn what it takes to and how to launch access and education programs

·       Uncover key elements of partnering with KOLs and patients to build demand before approval

·       Recognize the value of tactical steps to minimize launch risk and maximize ROI