Panel: It's Just Not Me It's We: Authenticity and Relatability in Healthcare Storytelling

Session details:

Pharma advertising frequently features celebrity personality endorsement which does not always translate to authenticity with the patient audience. Conditions are often illustrated in film and television in ways that can be misleading or inaccurate. This panel explores how critical authenticity and relatability is in communicating a condition or treatment with a patient audience to develop a trusted relationship with the community.