Panel: Turning Insight Into Impact: Build a Data-Driven Media Strategy That Drives Results

Session details:

• Use AI and predictive analytics to guide omnichannel media investments
• Build advanced audience models that align with behavior and channel preference
• Leverage media intelligence platforms to inform message timing and cadence
• Prioritize cross-channel consistency with insight-led orchestration
• Translate patient and HCP journeys into actionable media blueprints