Panel: Turning Insight Into Impact: Build a Data-Driven Media Strategy That Drives Results
Wed, Sep 10
|
01:30 PM - 02:15 PM
Room 121C
Session details:
- Use AI and predictive analytics to guide omnichannel media investments
- Build advanced audience models that align with behavior and channel preference
- Leverage media intelligence platforms to inform message timing and cadence
- Prioritize cross-channel consistency with insight-led orchestration
- Translate patient and HCP journeys into actionable media blueprints
