Building Omni That Works- and Evolves: A Specialty Pharma Company’s Approach to HCP Engagement

Session details:

• Get an inside look at how one specialty pharma team scaled omnichannel capabilities over time - navigating real-world roadblocks like change management and adoption
  
  
• See how tools like digital affinity models, content tagging, and GenAI-powered suggestions are powering more relevant HCP engagement
  
  
• Walk away with practical lessons on connecting strategy to execution in ways that drive trust, traction, and measurable impact