Real Views for Real Results: Turn Accountability into Motivation to Master Medical Performance

Session details:

Description: Strong performance, productivity and collaboration are all aspirational values shared across our industry yet they remain mere aspirations if we do not follow through to hold ourselves more accountable for the impact on patients and business in the Medical Affairs function. In our uncertain healthcare ecosystem with leaps in innovation yet lack of resources and systems that are ready to implement them, the demands for our accountability have never been higher than today, and margins of error never been smaller.

This presentation will reveal a practical step-by-step implementation of the “DeepMetrics” method that critical customer-facing Field Medical Teams and their Medical Affairs colleagues can follow to ensure that they do not only report or measure their activities but master their performance.

The audience will learn how to build an industry-leading continuous quality improvement system to unlock their teams’ full potential and optimize their service to the HCP and patient community. As a result of participating, leaders will consider a new system enabling them to make faster, smarter, more objective decisions based on dynamic, realistic views and as a result build a stronger, more evidence-based business case to justify the resources and investments they truly need to constantly improve the bottom-line outcomes.

Learning Objectives:

• Build a supervised, explainable AI algorithm by Setting Benchmarks to rank impact of activities and outcomes
• Capture Quality Data from colleagues and customers to trace outcomes back to Medical contributions
• Pivot more often by Modifying Goals, Strategy, and KPIs to Raise New Standards in Medical Affairs Performance