HCP Innovation: New Insights, New Channels

Session details:

With new data and channels reshaping the landscape, brands have access to new precise and powerful ways to engage prescribers. This panel will explore how real-time HCP data and advanced analytics are transforming omnichannel strategies, enabling smarter targeting and more personalized interactions. Panelists will discuss whether different channels require different insights, which emerging channels are worth watching, and what tools and data they wish they had to optimize engagement. Attendees will leave with fresh ideas on how to drive more effective activation with HCPs.