Precision Medical Affairs in Action: How AI and Advanced Analytics Are Reshaping Strategy, Engagement, and Impact

Session details:

Medical Affairs is undergoing a transformation—from a function focused on insights collection to one that drives precision strategy, tailored engagement, and measurable outcomes. This session explores how leading organizations are embedding AI and advanced analytics into their Medical Affairs workflows to inform decisions, personalize scientific communication, and demonstrate real-world value.

Panelists will share exclusive survey findings and perspectives from biopharma leaders on how data and AI are being used to:

• Inform strategic planning and evidence generationTailor field engagement and content to distinct stakeholder needs
  Leverage analytics to identify and close care gaps more effectively across the patient journey
• Overcome barriers such as data integration, capability gaps, and compliance concerns
• Build a feedback loop to measure and refine impact
• Prepare for the next frontier—from predictive analytics to generative AI and beyond

The session will include real-time polling, interactive Q&A, and a candid discussion grounded in current practice and future potential.