Communication-R&D Collaboration: Leveraging Scientific Storytelling to Simplify the Complex and Create Human Connections

Session details:

• Learn how to uncover science and follow the data to tell a narrative that not only focuses on the science, but also the impact for people living with serious diseases.
• Hear how communicators partner with R&D leaders to distill the complex into easy-to-understand stories that capture the hearts and minds of both internal and external audiences.
• Hear first-hand from an R&D leader on how they approach communications and partner to tell a compelling story that stays true to the science and maintains the credibility of the organization.