Why Data Privacy Matters: Navigating the New Rules of Digital Pharma Marketing

Session details:

As data privacy laws evolve at a breakneck pace, digital pharma marketers face growing pressure to balance personalization with protection. This panel unpacks why data privacy is no longer just a legal concern—it’s a strategic imperative. Industry experts will explore the latest regulatory shifts, what they mean for pharmaceutical brands, and how to future-proof campaigns with compliant, consumer-first strategies. Learn practical insights into seamlessly adapting your data practices, the growing importance of zero-party data, and how embracing privacy can actually drive stronger patient engagement and trust.