Workshop: From Activity to Impact: Redefining Medical Excellence in Medical Affairs

Session details:

Medical Affairs is evolving from an activity-based function to an impact-driven force in healthcare. This workshop will explore how organizations can successfully transition from traditional Medical Affairs models to a Medical Excellence framework that prioritizes meaningful outcomes. Through collaborative discussions, participants will gain insights into defining, measuring, and driving medical excellence in their own organizations. 

• Examine how leading organizations are redefining Medical Excellence by shifting from activity-based metrics to impact-driven outcomes.
• Hear from teams at different stages of this transition—those just starting, those in the midst, and those who have seen measurable success.
• Share strategies for embedding Medical Excellence principles into Medical Affairs, from stakeholder engagement to leveraging data for strategic decision-making. 

Key Takeaways 
 
Practical Frameworks – Gain a roadmap for transitioning from activity-based Medical Affairs models to an impact-driven Medical Excellence approach. 

Measurement Strategies – Learn how to define and track meaningful impact metrics that demonstrate the value of Medical Affairs beyond traditional activity-based KPIs. 

Implementation Tactics – Walk away with strategies for embedding Medical Excellence principles into daily operations, stakeholder engagement, and strategic decision-making.