Align Analytics and Marketing to Drive Commercial Strategy and Business Impact
Wed, Sep 16
|
02:30 PM - 02:55 PM
120B
Session details:
- Align analytics, marketing, and business strategy around shared objectives and measurable outcomes
- Position analytics as a strategic enabler that drives decisions, execution, and commercial impact
- Focus on impact measures that connect strategy, execution, and business results
- Leverage AI to accelerate analysis and execution while applying human judgment to maximize business value
