"Authenticity" Gives Us the Ick

Session details:

When every brand claims to be “authentic,” it’s easy to see why audiences are over it.

Join this session to learn how healthcare brands can build influence that feels credible, compliant and relevant—without leaning on overused claims of “authenticity.” Attendees will:

• Gain insight into why audiences are increasingly skeptical of traditional authenticity messaging in influencer marketing.

• Learn how patient, consumer and HCP creators can balance regulatory requirements with storytelling that feels credible and trustworthy.

• Walk away knowing the common missteps that can weaken trust and engagement in healthcare influencer campaigns.

• Explore new ways to build influence and credibility that go beyond simply claiming to be authentic.