Beyond Automation: How Agentic AI Is Reshaping DTC Marketing

Session details:

The next chapter of DTC AI isn’t about generating insights; it’s about turning big data signals into increased performance, streamlined strategy, and meaningful business outcomes.

In this session, leaders across Pharma, agencies, and technology will explore where Agentic AI is creating meaningful value for DTC marketers today. This conversation will examine how AI connects data, content, media, and measurement in new ways for patient-side marketers, as well as explore what the next generation of DTC Rx marketing will look like.