Breaking Through the Noise: Personalized Sales Video Driving HCP Engagement

Session details:

How compliant, authentic video can make rep-triggered outreach human again.

HCPs are overwhelmed with digital outreach, and AI is accelerating the volume of noise. Pharma Sales Reps face a critical question: How do we actually break through the noise and get an HCP’s attention?

In this session, Lori Barshop (Senior Associate Director ILD Marketing, Boehringer Ingelheim) and Kyle Shannon (CEO, Storyvine, Inc.) explore how authentic, personalized video acts as the antidote by bringing the real rep back into the conversation. They’ll share how Boehringer is using compliant, rep-created video within existing HCP outreach workflows, what they’ve learned about adoption and engagement, and why the future of pharma communication may depend less on generating more content and more on making communication feel human again.

Talking Points

• HCP access is declining as digital outreach increases, amplified by AI, making it harder for reps to break through. Authentic, human attention remains a real struggle

• Personalized video brings the actual rep back into digital communication, replacing generic, one-size-fits-all content

• Learn how Boehringer Ingelheim is using compliant, guided video within existing email workflows to make a real difference in HCP engagement

• Hear real-world results and insights: Lessons from rollout, rep adoption and engagement, including where personalized video works best across logistical, educational and branded messaging