The 60 Second Diagnosis: How TikTok & Short-Form Video Are Reshaping Healthcare Decisions

Session details:

Short-form video platforms like TikTok, Instagram Reels, and YouTube Shorts are rapidly changing how people discover and engage with healthcare information. What starts as symptom awareness or patient storytelling is increasingly shaping real healthcare decisions. According to the National Institutes of Health, nearly 65% of young people actively search for medical or health advice on TikTok, highlighting the platform’s growing influence on perception, trust, and action.

• Decode how short-form video platforms are shaping healthcare discovery, perception, and decision-making
• Identify what drives engagement in health content and how algorithms influence visibility and reach
• Assess how clinicians, creators, and advocates are establishing credibility in social-first environments
• Build short-form strategies that educate, counter misinformation, and move audiences to action