Design the Lifecycle Before It Designs Itself

Session details:

• Lifecycle value is rarely lost through bad decisions. It's lost through good ones, made independently, years apart - and by the time an opportunity becomes strategically obvious, the window to enable it has often closed.
• This session will introduce the concept of a lifecycle pathway - a more deliberate way to approach lifecycle management for early-stage assets.
• Understand the principles behind effective lifecycle pathway design: agreeing what the asset is trying to become, exploring the full opportunity set, sequencing for compounding value, and building in optionality.
• Leave with structured frameworks to guide your lifecycle planning discussions and practical ways to make lifecycle strategy a cross-functional priority when everything closer to launch is competing for attention.