Fireside Chat: From Cost Center to Growth Driver: Proving the Business Value of Data, AI & Commercial Intelligence

Wed, Sep 16 | 11:15 AM - 11:40 AM
120B

Session details:

  • Examine how leading organizations define, measure, and communicate the value of data, AI, and commercial intelligence investments
  • Explore the KPIs, business outcomes, and value frameworks used to demonstrate impact beyond traditional technology metrics
  • Understand how CDOs and data leaders secure executive buy-in, funding, and organizational alignment around data and AI initiatives
  • Connect investments in data foundations, analytics, and intelligence capabilities to commercial decision-making and business performance
  • Discuss how organizations prioritize use cases, scale successful initiatives, and balance long-term platform investments with near-term value creation

Tracks:
Data, Analytics and Commercial Intelligence
Track:
Pharma Marketing