The Future Patient: A Survivor's Framework for AI-Era Patient Engagement

Session details:

Patient engagement is built as a linear journey and measured at clinical endpoints. Real patients move through something messier, and the moments that decide trust and adherence are emotional endpoints. The future patient is using AI tools no patient has had before, capable of closing both the information gap and the emotional one. Where is your brand in that scenario?
John Duffield spent a career building patient engagement programs, then survived two open-heart surgeries and 43 nights across four institutions and found out exactly where those programs stop.

Attendees will learn:

• How to audit what AI is telling patients about your brand and your disease area
• Where conventional journey maps have blind spots and how to stop the leak
• How to build content and tools that help patients use AI better