HCP Engagement Opening Keynote - POCMA’s ‘What HCPs Want Pharma Marketers to Know?’

Session details:

Hear firsthand perspectives on the realities shaping healthcare delivery today, including rising patient expectations, evolving care teams, and increasing demands on clinicians’ time. Attendees will hear directly from HCPs on what matters most in clinical practice and how they engage with pharmaceutical information in real-world settings.

For pharmaceutical marketers, the session explores how engagement strategies can better support care rather than add to the volume of information competing. Hosted in partnership with the Point of Care Marketing Association (POCMA), attendees will gain strategic insights into what HCPs need from pharma today to inform more relevant, effective engagement across the care journey.