How AI Is Empowering Clinical Decision-Making Earlier in the Patient Care Journey

Session details:

A panel discussion on how AI provides access to timely, vetted clinical information that empowers advanced practitioners, primary care physicians, rural clinicians, and no-see clinicians to make more confident treatment decisions and prescribe earlier in the patient journey.

Representatives from Genentech, OpenEvidence, and IQVIA will discuss how OpenEvidence enables true educational dissemination at scale, using real-time clinical intent signals and contextual query targeting to deliver relevant information at the moment of decision-making, reach beyond standard NPI lists, and support clinicians who may otherwise be missed by traditional channels.

What Attendees Will Learn:

• Understand how real-time clinical intent signals can reveal physician needs beyond standard NPI targeting

• Learn how contextual query targeting can extend education to relevant PCPs, advanced practitioners, rural clinicians, and no-see physicians

• Examine how timely access to vetted clinical information can support more confident treatment decisions earlier in the patient journey

• Explore how pharma teams can use these signals to reach clinicians who may be missed by traditional channels