How Real Data Leads to True Channel Orchestration

Session details:

Health marketers are running HCP campaigns across more channels than ever before: search, social, endemic, POC, EHR, conversational AI, audio, CTV, and beyond. But because these channels operate separately, often using different data sources, the physician experience fractures, messaging becomes repetitive or contradictory, resources are wasted and impact is compromised. The brands winning today are telling one coherent story across every touchpoint in the physician journey while using the highest quality data sources and signals. So how do the brands effectively pull all of this together?

This session brings together senior pharma marketing leaders to cut through the noise: what's actually driving results right now, which real-time HCP signals matter most across specialties like oncology and immunology, and where even sophisticated brands are quietly leaving performance on the table.

You'll leave with:

• A practical model for what cross-channel orchestration looks like when it's working
• The real barriers blocking true HCP omnichannel execution, and how leading teams are solving for them
• The data proof point behind a simple truth: coherent, signal-driven journeys consistently beat channel count