How to Tap Into the Most Underutilized Signal in DTC

Session details:

The ultimate call-to-action of every DTC campaign is "ask your doctor." Yet the intelligence that brands have about those doctors rarely shapes how patients are reached. It's not because of a lack of data about physicians’ prescribing behavior. The problem is two-fold: Marketing organizations are split across HCP and DTC silos, and even when teams want to collaborate, the infrastructure to connect them hasn't existed. Until now.

In this session, we discuss new approaches to aligning DTC strategies with real-time HCP intelligence, and why this has the potential to revolutionize the industry’s approach to DTC.

Key Takeaways:

• Why audience quality - reaching the right patients without regard for their treating physician - is not a sufficient DTC metric, and what should replace it

• How coordinating DTC and HCP marketing drives better outcomes than planning your DTC in isolation

• How to implement true HCP-DTC coordination without compromising patient privacy

• What this approach delivers in practice, including a measurable impact on new patient starts and cost per new prescription