How to Win in Omnichannel Marketing: Mastering the Two Moments That Matter

Thu, Sep 17 | 11:55 AM - 12:20 PM
Terrace Ballroom I

Session details:

Success in omnichannel marketing is not about reaching HCPs through more channels. It is about influencing two critical moments in the customer journey: Point-of-Learning - how HCPs learn - and Point-of-Clinical-Decision - how they pull through learnings and make clinical decisions. This session explores how leading organizations are using strategic solutions, customer engagement, data, and real-time signals to create more connected, outcomes-driven model.

Attendees will learn how to:
  • Identify where omnichannel engagement has the greatest impact on HCP behavior and prescribing decisions
  • Connect media, content, and customer data to deliver more relevant customer experiences
  • Apply point-of-care, EHR, and access strategies at the moment of clinical decision-making
  • Use data signals to improve orchestration, measurement, and business outcomes across channels

Track:
Shared Experiences