Interactive Working Group: Breaking Down Silos: Building Stronger Sales and Marketing Partnerships

Sales and marketing share the same goal, but often operate with different priorities, metrics, and workflows. In this facilitated working group, attendees will exchange strategies for improving communication, aligning goals, and creating processes that help both teams work more effectively together.

Participants will discuss:

• Common points of friction between sales and marketing
• How leading organizations align around shared objectives
• Practical approaches to content, messaging, and feedback loops
• Ways to strengthen collaboration that drives better commercial outcomes