Keynote: The Partnership Must: How Strong R&D & Commercial Pre-launch Partnership Creates Winning Markets

Session details:

• Demonstrate how markets are engineered years in advance of launch – and that engineering only works when R&D and Commercial co-create pre-launch
• Explore how early commercial insight embedded in clinical development shapes evidence packages, endpoints, and label ambitions that markets will actually reward
• Challenge the traditional sequential model and make the case for unified, synchronized strategy across the pipeline-to-launch continuum
• Define what genuine R&D/commercial alignment looks like in practice, beyond advisory meetings and into shared accountability for shaping demand and activating markets
• Make the case that launch outcomes are largely determined 24–36 months before approval, and identify critical success factors for category-defining launches