Modernizing Commercialization for Precision Medicine
Tue, Sep 15
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02:30 PM - 02:55 PM
Terrace Ballroom I
Session details:
This session will explore how the convergence of marketing and commercialization can help modernize the way therapies are brought to market as AI, biotechnology, and precision medicine reshape the industry.
- Why more than one-in-three launches still fail to meet commercial expectations in the first year
- How smaller, more precise patient populations are making launch strategies increasingly complex
- Where marketing and commercialization must work more closely together to identify, reach, and engage the right audiences
- Why commercial teams have less room for error, inefficiency, and waste
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How a more connected approach to strategy, activation, and optimization can support stronger launch performance
