The New Pharma Launch Operating System: Predicting Success in an AI-enabled Market
Wed, Sep 16
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09:25 AM - 09:50 AM
125
Session details:
- With $200B+ in revenue at risk from loss of exclusivity by 2030, launch success has never been more critical—or harder to achieve.
- New research across 340 launches and 690 physicians reveals that many organizations are investing heavily in the wrong areas while overlooking the factors most predictive of commercial success.
- Discover what separates launch overperformers from the rest—and how to assess whether your strategy is positioned to win.
- Learn why the gap between what physicians say and what they do is reshaping effective pre-launch engagement.
- Explore how leading organizations are tailoring their launch approach to market conditions, competitive dynamics, and physician needs.
- Understand where AI can create a meaningful commercial advantage—and where the hype is outpacing reality.
