Panel: Disruptive Marketing Models that Change Consumer Behaviors

Session details:

• Design marketing as a living experience that prioritizes usefulness, speed, and relevance over reach
• Operate engagement like a test‑and‑learn system that drives action through rapid iteration inside clear guardrails
• Move beyond banners with interactive, adaptive experiences that respond to real needs and real moments
• Treat marketing as part of the service experience, not a separate layer, to influence behavior beyond awareness