Panel: Evaluating Media Performance Beyond Impressions

Session details:

• Move past reach and frequency to evaluate the true impact of media on engagement and behavior
• Connect media exposure to downstream actions across digital and non‑digital touchpoints
• Identify what signals can credibly demonstrate effectiveness in today’s streaming‑heavy mix
• Share lessons learned from campaigns where results challenged assumptions
• How privacy and consent are impacting the digital media ecosystem
• What can be learned from search and performance driven media