Panel: What I’d Challenge If I Were Starting Over: A Candid Conversation with Commercial Leadership in 2026

Session details:

• Identify which commercialization “best practices” may now be limiting growth rather than enabling it
• Reevaluate where organizations overinvest, underinvest, or move too late in today’s environment
• Challenge the assumption that evidence, access, and launch planning can still operate sequentially
• Hear which market realities most forced executives to rethink how commercialization success is built