Panel: How GLP-1 Therapies Are Forcing a New Marketing Playbook in Pharma

Session details:

• Navigate unprecedented consumer demand that outpaces supply, access, and traditional brand control
• Rethink DTC strategies when awareness is instant, expectations are shaped by media, and misinformation spreads faster than education
• Balance education, access, affordability, and long-term adherence in markets where demand does not equal availability
• Apply lessons from GLP-1 to future high-demand categories that will challenge legacy planning, measurement, and messaging models