Panel: Turning Omnichannel Strategy Into a Repeatable Operating Model Through Clear Ownership and Faster Decisions

Session details:

• Enable faster activation by simplifying planning cycles, approvals, and cross-functional handoffs
• Balance speed and consistency through clear guardrails that allow teams to move quickly without increasing risk
• Translate omnichannel strategy into execution by redesigning workflows, ownership, and decision rights across teams
• Turn omnichannel from an aspirational strategy into a repeatable operating model
• Build modular content systems that enable reuse, adaptation, and speed across channels while maintaining clarity and consistency