Panel: Planning and Activating DTC in a Privacy‑First Media Environment

Session details:

• Plan DTC programs that balance precision targeting with privacy, consent, and signal loss
• Enable patient action through partnerships and platforms that support real patient pathways
• Activate across platforms and partners while maintaining continuity and control
• Translate data, AI, and identity capabilities into executable campaign strategies
• Scale DTC across global markets without compromising privacy, trust, or speed
• Build the content, data, and governance foundation for patient engagement at scale