Panel: From Tools to Strategy: Building an Enterprise AI Operating Model

Session details:

• Clarify ownership, accountability, and governance for where AI can act independently, where human judgment is required, and how risk is managed at scale
• Address data readiness, content infrastructure, and discoverability, including GEO, as foundational requirements for AI impact rather than downstream optimizations
• Move beyond pilots and isolated use cases to a coordinated AI strategy that marketing, medical, commercial, and compliance teams can operate against consistently
• Build baseline AI fluency across functions so adoption is not limited by uneven skills, unclear norms, or the slowest part of the organization