Panel: Why On-Demand Media Requires a New Planning Model

Session details:

• Plan for how audiences actually consume content across on-demand, streaming, social, and digital environments rather than fixed media schedules
• Shift from reach and availability to attention, context, and sequencing as the core drivers of planning decisions
• Rethink planning assumptions when audience behavior is non-linear, episodic, and platform-driven
• Build media plans around progression and decision moments rather than isolated placements or channel silos