The Room Where It Happens: Reaching Doctor, Patient, and Pharmacist in the Same Clinical Moment

Session details:

• Explore how pharma can connect patient, physician, and pharmacist engagement across one continuous clinical journey
• Learn how a single clinical signal can reach the patient before the consultation, the physician at the point of prescribing, and the pharmacist at the moment of dispense
• Examine how the Care Sequence model can bring together audiences that have traditionally been managed across separate budgets and strategies
• Understand how reaching all three sides of the treatment decision in sequence can help reduce prescription abandonment
• Identify opportunities to address abandonment through a more connected media strategy