Winning Patient Trust in the Age of GEO

Session details:

• Master the new patient journey under GEO (Generative Engine Optimization 
  • Understand how AI answers are reshaping top-of-funnel behavior and changing how patients engage with the traditional digital health landscape
  •  Discover why, how, and when patients look beyond baseline information for the empathy and lived experiences that algorithms cannot simulate
• Rethink visibility after the "zero-click" search
  • Use proprietary patient data to see where attention is migrating once AI hands patients the basic facts
  • Learn how to position your brand where real health decisions actually happen
• Walk away with a practical playbook
  • Learn how to turn AI-driven awareness into measurable action by building an authentic presence in the trusted, human spaces that both patients and AI models rely on
• Apply targeted strategies for highly-specialized categories
  • Discover why this balance is urgent for oncology and rare disease, where AI models are least reliable and authentic peer validation is what ultimately moves people to act