Scaling Compliant, Conversational AI to Transform Patient and HCP Engagement

Session details:

Static brand websites and one-way email leave patients and HCPs searching for answers, delaying critical care decisions. Leaders from Johnson & Johnson and AbbVie join Veeva Ostro to discuss how top biopharmas are replacing traditional sites with compliant, conversational AI. You’ll hear practical strategies to secure MLR alignment, scale across brands and therapeutic areas, and turn actual user questions into Commercial Evidence that uncovers treatment barriers and drives high-value actions.