Everyone Owns The Customer And That Is The Problemor-

Session details:

When no one clearly owns the customer, alignment breaks down fast—especially as health systems consolidate and decision-making becomes more complex. 
 

• Define clear ownership models across Field Medical, Market Access, Sales, and HEOR within complex health systems
• Break down how leading teams align around shared account plans without duplicating effort or slowing execution
• Navigate stakeholder complexity across IDNs, integrated systems, and evolving decision centers
• Build practical coordination models that improve consistency, speed, and customer experience
• Learn what actually works (and fails) when cross-functional teams try to operate as one