Trust as a Medical Affairs Strategy: What Behavioral Science Reveals About MSL-Physician Relationships

Session details:

• Examine new research on the relationship between physician trust and the influence of Medical Science Liaisons
• Learn why relationship quality may matter more than the number or length of HCP interactions
• Explore how behavioral science can help Medical Affairs better understand scientific credibility and HCP engagement
• Discover practical ways to strengthen Field Medical effectiveness by embedding trust into Medical Affairs strategy.