How HCP Velocity Changes the Way Medical Affairs Proves Its Impact

Session details:

• Review a case study on how a top 10 Pharma company implemented an AI-enabled solution that translated fragmented engagement data from 15,000 individual HCPs engagement into clear, individual-level view of scientific learning progression 
• Learn how traditional medical affairs metrics (reach, frequency, sentiment) can be evaluated and combined to demonstrate short- and long- term impact
• Understand how to track the speed at which HCPs move from awareness to confident clinical decision-making, and the medical activities that accelerate it
• See how connecting medical affairs activity to measurable shifts in HCP behavior strengthens the function's seat at the strategic table
• Take away a practical framework for building an impact measurement approach your leadership team will actually buy into