From HCP Engagement Debt to a Connected Medical Experience: Designing the Moment, Journey, and Ecosystem
Tue, Sep 15
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11:45 AM - 12:10 PM
Terrace Ballroom IV
Session details:
- Recognize how unresolved frictions with Medical Affairs touchpoints can compound into HCP engagement debt, an accumulated cognitive burden placed on the HCP when navigating disconnected experiences
- Learn about a practical three-level model to design the moment, connect the journey, and simplify the ecosystem in order to determine what to reuse, reconnect, or retire
- Hear how Boehringer Ingelheim is moving from diagnosis to portfolio optimization, using landscape assessments, ecosystem planning, and evidence-led decisions to create a more cohesive scientific experience for HCPs
