The Power of Content Partnerships: New data and insights into HCP Engagement

Join Ryan Magee, a Senior Account & Relationship Executive at Wolters Kluwer Health, as he shares how data-driven insights can help Medical Affairs teams more effectively engage and educate today’s busy healthcare professionals (HCPs). In an increasingly fragmented information environment, selecting the right content partner is critical to ensuring scientific information reaches the right audience in trusted, evidence-based settings. 

This session will explore new data and insights from Wolters Kluwer Health and its partners on Audience Targeting, HCP Content Consumption, and Peer-Reviewed Partnerships, providing practical guidance on how organizations can enhance the reach, relevance, and impact of their scientific education initiatives. 

Attendees gain insights into: 

• Identify the key characteristics of a successful content partnership that supports HCP engagement and education 

• How HCPs discover, consume, and engage with clinical and scientific content 

• Using 1st party audience intelligence and targeting to reach the most relevant healthcare professionals 

• Leveraging trusted and peer-reviewed educational environments to strengthen scientific credibility and learning 

Whether your goal is to improve awareness of emerging evidence, support clinical decision-making, or enhance HCP education, this session will provide actionable insights and real-world benchmarks to help Medical Affairs teams build stronger engagement through trusted content partnerships.