From AI Pilots to Launch Impact: Rewiring Medical Affairs for the Third Era
Tue, Sep 15
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12:15 PM - 12:40 PM
Session details:
- Understand what the Third Era of Medical Affairs demands, and why siloed insights, late-stage launch support and activity-based metrics no longer hold up.
- See how leading Medical Affairs teams use evidence, field insight, external signals and AI to help the enterprise make smarter decisions sooner.
- Learn how Medical Affairs can move earlier into launch planning by identifying care gaps, shaping evidence priorities and strengthening field readiness.
- Rethink how Medical Affairs measures impact, moving beyond activity counts to prove its influence on decisions, launch readiness and patient impact.
- Leave with practical leadership moves for scaling trusted AI, building confidence in AI-supported decisions and proving Medical Affairs’ value across launch and lifecycle
