From Signals to Scripts: How Understanding Customer Intent Is Critical to Powering Personalized Engagement

Session details:

The gap between knowing your customer and reaching them at the right moment has never been more consequential. In this session, leaders from Novo Nordisk and Omnicom share their expertise on moving from signal detection to execution: identifying customer need and intent in real time, aligning those signals with channel strategy, and delivering messages that match where a customer is in their journey.